you can now read Dr Ned's SEGMENTING book on Amazon Kindle, iPad, Blackberry and more :-)

Hello, Family and friends!

Dr Ned's most recent book, SEGMENTING, is now up and available on Amazon Kindle! Please buy a copy now (or give it as a gift to friends) if you have a Kindle or iPad (just download the Kindle app, if you have an iPad, Blackberry or any Android tablet) or forward to your friends. Click this link to download a sample or buy a copy of Segmenting 

Please also leave a comment or review on the Amazon page where you buy the book. Thanks so much!

God bless, 

Ardy

p.s. Still prefer the p-book (printed book edition)? Click here to Order online via National Bookstore or visit them. (SRP is P412.50). For bulk school or group orders, call Jenna at 8132703 or email jenna@saltandlight.ph 

Dr Ned's Segmenting book is published digitally by Salt-ebooks. Want to know more about publishing your book on Amazon? Just send me an email at this address or ardy@saltandlight.ph and I'll send you more info. 

ABOUT THE BOOK:

SEGMENTING reveals how market segmenting, self-segmenting and desegmenting are changing the marketing game. 

Segmenting is written by one of Asia's most respected marketing research gurus, Dr. Ned Roberto, who is the first Asian co-author of marketing legend, Philip Kotler.

Let Dr Ned Roberto, PhD, take you through a marketing success map where you will discover why "the right path toward marketing success is to follow the consumers' self-segmentation."

"SEGMENTING should make marketing practitioners excited to see how this simple approach can bring out golden insights that could spur much-desired but often elusive meteoric business growth."
- Gary de Ocampo, Managing Director, TNS Global

"This book explains how I can creatively convert product programs into market and customer plans via the process of the correct market segmentation... In shifting my attention to commonalities between two or more market segments, I can come to identify a market that seems not to exist but happens to be there!" - Sonnie Co, SVP, Professional Health Group, UNILAB

"I have hung on Dr Ned Roberto's every word since I was first introduced to him five years ago. He is the greatest marketing guru I have ever met. He makes methodological research a great adventure to me, with the most attentive inspiring tour on segmenting in finding my brand's full potential. Our company has built three brands in a span of 3 years with more than 100% growth, each catering to different segments." - Cris Albert, CEO, Isportlife, Inc (for FILA, TIVA, Everest and Outdoors)


DR. NED ROBERTO,PH.D is one of Asia's leading authorities on marketing. He is a much sought after consultant, speaker, author, and educator. He has taught at Northwestern University in Chicago, INSEAD in France and at the Asian Institute of Management. In 1983, he received the Philippine Marketing Association's Agora Award for Marketing Education. Dr Roberto has consulted and conducted in-house seminars for Fortune 500 companies in the U.S., Europe, and Asia. 

Dr Ned Roberto has also written Social Marketing 2/e co-authored with his friend and former professor at Northwestern University, Philip Kotler (now translated into 7 languages). Dr Ned is also the author of How to Make Local Governance Work, The Marketer's Guide to Socio Economic Classification of Consumers, Strategic Market Segmentation and many other books and articles. He co-writes MarketingRx, a weekly column published in the Philippine Daily Inquirer every Friday, with his son, Ardy Roberto.

For in-house marketing, segmenting and marketing research training by Dr Ned Roberto, please call Salt & Light Ventures at (632) 813-2732/03 or email ardy@saltandlight.ph or ella@saltandlight.ph. For a schedule of Dr Ned's public seminars on Segmenting or Marketing, please visit www.saltandlight.asia or call (632) 813-2732 or email ella@saltandlight.ph