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The Best of MarketingRx for Entrepreneurs, by authors Dr. Ned Roberto and Ardy Roberto, is a selection, by marketing consultants who are also successful entrepreneurs, of their best, most useful columns since 2003. Buy your copy today!

What's in it for you? Here's a sampling:

• A patis entrepreneur asks: "What is a better method than product testing to help raise my new product success rate?"
  
• A group of marketing students wants to know how to go up against a giants in service marketing.
• An employee about to retire wonders: "What products sell well during times of crisis?"
• A businessman asks: "As a small start-up company, should I be concerned about branding?"

Table of contents:

1. The entrepreneur and the marketing mindset
2. How to estimate market size or market share
3. "How can we pinpoint our target market?"
4. "How do I increase my new product success rate?"
5. What irritates the consumer reveals new product opportunities
6. Going up against the giants in service marketing
7. How to create a customer-satisfying service
8. Use mobile marketing
9. Get rich by marketing to the poor!
10. Get lucky by copying Lucky Me!
11. Get rich by marketing to the rich!
12. "Should a small start-up company bother about branding?"
13. Hire a celebrity endorser
14. Buzz marketing
15. How do you market when you cannot advertise or solicit directly?
16. Understand your market first through STP 4Ps marketing strategy
17. The magic of FREE!
18. Segment, sell, and persist!
19. Create distribution success for your products
20. How to do painless price increases
21. Is your pricing "right"?
    

For your convenience, The Best of MarketingRx is now available for purchase through credit card and PayPal. Order your copy today! Or visit your nearest National Bookstore or Powerbooks branch.