Wednesday, September 9, 2009
Are loyal customers really profitable?
Click the title to read one of the most controversial columns that we've had so far...
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The Best of MarketingRx for Entrepreneurs, by yours truly -- Dr. Ned Roberto and Ardy Roberto -- is a selection of our most useful columns for entrepreneurs since 2003.
Dr Ned and SON (Son of Ned) - Ardy
Actually, that's not really us. But I'm like the son here -- always copying or checking what my Dad's doing first.
Father & Son - Dr Ned Roberto & Ardy Roberto
posing for a Memo fashion shoot at the office for a father's day pictorial
MRx team in Manila Standard
This was the father's day article that appeared after the shoot. Nice picture. Dad suddenly leaned on me. Nice shot :-)
Dr Ned receives award for marketing education
Dad is the 1st recipient of the Achievement in Marketing Education from the Association of Marketing Educators in 2004
Dr Ned's caricature
This is an endearing drawing by Nony Gallardo, Dr Ned's friend from his Basic Advertising days. I started using this caricature as Dad's "logo" starting with his User-Friendly Marketing Research book
User-Friendly Marketing Research
Now on the best-seller list in National Bookstore. Call 813-2732 and ask for Fina to order a copy
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